Remove The critical importance of time when understanding influence
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How to optimize your marketing budget: Do more with less

Sprout Social

Take a look at past results The phrase “Yesterday’s lessons, tomorrow’s innovations” holds true when setting marketing budgets during a recession. For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year.

Marketing 129
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9 Ways to Increase Your Brand Visibility

Oktopost

Visibility is a key precondition when it comes to generating engagement. Visibility is obviously linked to awareness, but it’s important to understand that they’re two different concepts. Why is Brand Visibility Important for B2B? Work with Influencers. Why Is Brand Visibility Important for B2B?

Brands 75
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How To Create Monthly LinkedIn Analytics Report + Free Template

Keyhole.co

Regular analysis of your LinkedIn activities is crucial for understanding your audience’s behavior, optimizing your content strategy, and enhancing your overall presence on the platform. Understanding the significance of LinkedIn analytics So, what exactly are LinkedIn analytics, and why should you care about them?

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3 Influencer Marketing Metrics To Track In Your Next Holiday Campaigns

Keyhole.co

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What is influencer marketing? What influencer marketing goals can be set for holiday campaigns?

Metrics 52
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TweetLevel’s New Influence Measurement Tool Delivers Far More Than A Score

The Realtime Report

Influence without context is irrelevant,” says the new TweetLevel how to page , and anyone who has followed my rants and reports on influence measurement knows that is music to my ears. The topic search tool allows marketers to identify influencers that are relevant to the conversations they care about.

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8 Measurement Strategies For Social Media Managers In 2024

Keyhole.co

As a social media manager, it’s easy to lose sleep over knowing what data is truly important. This blog post aims to help you understand how to measure social media success in 2024. It’s time to shift focus to measuring the true impact of your efforts on business goals. Let’s dive in.

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How to Use UTM Parameters to Track Social Media Success

Hootsuite

If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit. This could be the product name, a contest name, a code to identify a specific sale or promotion, an influencer ID or a tagline. And they work with Google Analytics. Campaign source.